I am glad to finally post the Diana Bobar Design - Resort 2009 collection look-book. After a bit of work, I decided that I need to do this small collection, just because I believe designing clothes is a process and the difference between the seasons is way too big to just jump from one to the other. So, before seriously working on the Spring/Summer 2009 collection, I decided to first do this small group of feminine dresses for fabulous, dreamy vacations in exotic locations. I may skip my vacation this year [because of a too busy schedule], however I’m sure you won’t!

So, why not enjoy it in one of the dresses from the DBD Resort ‘09 collection: empire-waist mini or maxi dresses, made from natural fabrics such as cotton, silk, organza, crepe, spray painted with acrylic colors and created with a lot of love!

The prices for the dresses are in the range of 70 Euro + shipping  and you can pre-order them at diana[at]sofashon.com.

Of course, as always, I appreciate and need your thoughts and opinions on my work, so don’t hesitate to leave a comment and tell me what you think of these dresses!

Would you wear them on a cruise? I sure hope so!

 Ummagumma store [Calea Victoriei Nr. 122, In Gang].

Last week during my trip to Bucharest, I had to visit the Ummagumma store [Calea Victoriei Nr. 122, In Gang] and I had the most pleasant surprise ever: there were two of the dresses that I made in the store windows. How cool is that???? I was so happy to see that my dresses were on display, you can’t even imagine! And looking through the racks and racks of clothing and seeing your work there, on the hangers, it’s surreal, I tell you!

I had to take a picture of myself in one of the mirrors inside the store. If you get to Bucharest you mush visit the Ummagumma store, as you’ll find a lot of uniquely made, affordable stuff from young and established Romanian designers. You can also get Diana Bobar Design[s] at Ummagumma, so go ahead and have fun shopping!!

This is a sample dress that I made for the store. A DBD variation on the little black dress. I used 100% cotton and organza at the bust. You can get it in Ummagumma if you hurry up! Limited pieces available. However, you can also order it by sending me an email at diana[at]sofashon.com. Also available at Ummagumma really soon? Some of the dresses from the Resort ‘09 collection.

Hope you have a blast shopping!

The new Dove products: Wake Up. Go Fresh!!!

I am so happy to finally post the pictures from this project I worked on, a while ago. I actually designed and made the dresses for the promotion of the new DOVE products: Wake Up. Go Fresh! The inspiration was a symbol frequently used by the brand: the water drop. I just interpreted it my way: using fresh, bold, yellow colors, green spray-paint for abstract, fresh, minty ‘water’-drop-like details on the front part of the dresses.

I am extremely excited to actually see the promo-girls wearing the dresses on the Dove beach, in Mamaia -the best resort place at the Black See, in Romania. If you vacationed there you may have noticed them too. If you plan to go to Mamaia and see them, do take pictures with the girls and send them over, I’d gladly post them.

Summer, sun, beach, fresh, fun: makes me want to go there myself. Too bad I have so much more work, waiting to be done this week. However, I do hope you enjoy your summer vacation. Stay fresh while doing it!

I am lucky to have come to a point where I don’t lack clients and work. Actually that’s also why I didn’t post so much lately. But I promise I’ll make up for it, as I have a big bunch of fun posts to come, a resort collection and also a new website design. Yes, So Fash’on will get a new look, but more on that later! Right now we’re talking fabulous clients wearing Diana Bobar Designs. Enjoy!

Mara was a great client to work with, as she gave me a lot of freedom regarding the fabrics and shapes for her dresses. Also we talked a lot about how she can accessorize them differently and I’m glad she actually tried to wear them in so many different ways. A change of a belt, or wearing a cute bolero can sometimes make a huge difference!

It’s fun to make dresses for younger clients, just because I can play a lot more on the ‘fun’ part of a garment. From top to bottom: Izabela wearing a classic hot pink, strapless prom dress; Stefania rocking the ruffles; Ioana looking adorable in the blue ‘bloom’ dress.

Diana and Ruxi at fittings for their feminine dresses. Yes, that is why they still have their pants on. :)

Tina is a good friend of mine and whenever she comes over I always make her try on the dresses that I work on, just because she is a perfect size 38, size that most clients of mine actually wear. So, I can see the fit and make changes, if necessary.

I have some quite important projects in the works right now (wedding dresses and such :) and hopefully I’ll manage to make them lovely girls look even more fabulous. Stay tuned for more pictures from fittings and photos from the actual events!

Me and my DBD Resort 2009 collection at the ‘My Grandma’s Backyard‘  home-, hand-made and vintage fashion & accessories event, 3 Aug 2008, Bucharest, Romania.

As I told you here a couple of weeks ago, I attended the fourth edition of the ‘My Grandma’s Backyard‘ home-, hand-made and vintage fashion & accessories event, with a couple of dresses from my Resort (Pre-Summer 2009) collection (I will post the look book soon, I promise). While the public response to my latest work was very pleasing, the sales were not that great. The event was fun to attend, meeting and seeing all sorts of interesting and creative people, however, most attendees came with second hand/vintage clothes to sell, offering all sorts of bargains, which were hard to resist for the people who were there. My work was at a higher price point than the second hand stuff and I felt the difference in the sales.
My dresses  were in a totally different direction than the whole mood of the event, which was of course: vintage. For the Diana Bobar Design Resort 2009 collection I made floaty and feminine garments in pinkish and pale colors, with degraded purple spray painted details, made from fabrics such as cotton, organza and silk. I only wish there would have been more young designers present. Maybe someone could pick the idea up, and actually organize some sort of networking for up-and coming Romanian designers, who could periodically meet up and have some sort of a ’sale’ together. Would certainly be fun.

All in all it was a positive experience and I am glad I was there.

Images from the 4th edition of the ‘My Grandma’s Backyard‘ home-, hand-made and vintage fashion & accessories event.

Dana Coteanu aka. ‘Marijuana’ is a well-known Romanian hip-hop artist. We grew up listening to her songs (see one of her biggest hits here and here) and now she actually had fun trying out my clothes and we staged a small photo-shoot too. We certainly had fun and it’s obvious she knows how to move and has a great presence in front of the camera. I’m so glad to see her rocking my designs.

First picture: me and Dana Coteanu aka. ‘Marijuana’. Belated official ‘Happy Birthday’ for the fab organizer of the event, Gabriela-Maria Vlad (first in the second pic).