www.sofashon.com - Fashion, Art & LifeSTYLE seen through my vintage, cheap, white framed sunglasses.
Jul
22

My Dresses In Bolero

Posted in Fashion Editorials, Photography, MY FASHION DESIGNS, Fashion

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Bolero fashion magazine, August 2008 issue.

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The Diana Bobar spring ‘08 dress that was featured in the ‘Greek Goddess’ spread, worn as a top. Versatile and accesorized perfectly!

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I actually can’t believe it either: two of my dresses were featured in an actual fashion magazine, called Bolero, which all my girlfriends get and read, so imagine their excitement. Multiply that by a gazillion and think that that’s how I feel. It’s a sense of adrenaline mixed with a relaxed feeling of accomplishment. And it’s only the beginning, right? Also amazing is that one of the dresses was featured on the editor’s choice page, next to a cute cute pair of Coca Zaboloteanu sandals.

It’s worthy of appreciating the fact that the stylists and editors of the magazine try to really promote and help young designers (such as myself, and Coca), they’re not only playing by the rules of the ‘mafia’ in fashion (remember that scandal about Italian Vogue?).

Cheers to believing in dreams and watching as they slowly but surely come true!

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I am mostly flatered to be featured next to designs from already established Romanian designers such as Maria Lucia Hohan, whom I deeply admire, Claudia Castrase, Andreea Raicu for Irina Schrotter. I can’t wait to meet them sometime (hopefully soon) and let them know face-to-face how flattered I feel to actually have a garment (that I myself made) featured next to their lovely designs.

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Greek Goddess‘ fashion spread published in the August issue of Bolero magazine. Photographer: Ciprian Strugariu; stylist: Ailin Ibraim, stylist assistant: Andreea Jivcovici; make-up: Alina Nacu; hair: Bogdan Mirica; model: Iulia Savulescu/One Models.

The last picture is a closeup photograph in which the model wears of one of my dresses from the spring 2008 collection, as a top, with the most amazing belt ever, from Claudia Castrase. This just proves that the work of a stylist is extremely important, mostly because it’s a different/better point of view on the garment that one designer makes. Absolutely love how it looks and the fact that one of my mom’s friends told me she would totally wear the top like this, makes me give even more kudos to the stylists.

A big big Thank You to all the people involved, and if you want to get that dress/top, you can find it in the Ummagumma store in Bucharest.

May
10

Wet Wet Wet

Posted in Fashion Editorials, Photography, Fashion

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Numero Tokyo - ‘Subaquatic Beauty’. [credit: scans from TFS]

No, I’m not talking about the 90’s band ‘Wet Wet Wet’ but about these lovely dresses that appear to be all floaty and wet. No, seriously, do you thing the editors really created this spread in a water tank? I remember the episodes in most America’s Next Top Model cycles when they made the girls take pictures under water, however they weren’t dressed in expensive McQueen, Cavalli and so on, gowns.

Sure, a quality gown can be washed and won’t get destroyed; just imagine jumping in the water while wearing a 2000 Euro gown. Must be a bit painful to watch. However, the photographs are amazing, so I guess it’s all worth it.

Apr
16

Pain And Pleasure Come Together

Posted in Fashion Editorials, MY PHOTO SHOOTS, Friends, Fashion, About Me

Roro for ‘Nude’ by Emilia Paunescu.

I took these photos with Roro (Roxana Lupescu) for the ‘Nude’ spring 2008 collection catalog that day when I photographed my fall 2008 collection look-book. It was a Saturday and we got up early to have more time for the shooting. Emilia, the designer for ‘Nude’, had only about 14 looks in her collection, so I thought it won’t take a lot of time to finish. But she had a hairstylist friend working on Roro’s hair (for her own hairstyle look book) and that ate up so much time, that I could have shot a bunch of other spreads in the meantime (if only there were more models there).

Anyway, so then the batteries ran out and I panicked a bit, because I knew that I had a lot of looks to photograph for my look book (fifty that is!) and it was exhausting to get so many garments to the studio, I didn’t want to have to do it all over again. We searched a lot for batteries, as it was a Saturday afternoon. Eventually we got them and resumed work and after 13 hours of work, I finally finished shooting the look-book for my collection too (it took only about 2 hours). I was a bit sad because we wasted sooo much time on useless stuff, I literally got incredibly bored at one time, and I never did before at photo shootings. The most important lesson learned was that next time I will surely book Roro and the studio for myself only, in a day of work; it’s so much funner when you don’t have to hurry, while you are super exhausted, to get everything done.

Just to see how amazing Roro is, here are some snapshots I took of her wearing the last look of my fall collection. After 13 hours of work, after sitting through a lot of pain caused by the hairstylist (I really felt sorry for her at one point, I could feel her headache), after almost 70 outfit changes and a long search for batteries all over Timisoara, after walking/jumping/posing in high heels all day long, she still had a lot of energy to end the day on a positive note and have a lot of fun fun fun!!!

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Roro is such a doll! She is the best model to work with, I got to know her so well that it comes so natural when we work together. Love Love Love!! Can’t wait for the next collection look-book photo shoot.

Do click to read the full post and see the whole editorial featuring Emilia’s spring collection, photographed by me. Of course I want your thoughts and opinions!

 

Apr
10

Tribal Flowers

Posted in Trends, Fashion Editorials, Fashion

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Editorial scans from Vogue Nippon and Vogue Paris April 2008.

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[image credit: the fashion spot].

Tribal and flower prints are strong trends this spring/summer season, on their own. When mixed together, the image that results works perfectly. At lest for me it does. However, the pig as a pet/accessory? Not so much…

Mar
31

Being A Kid

Posted in Trends, Fashion Editorials, Photography

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A while ago I wrote about the overpriced Phillip Lim kids clothing line. Elizabeth, a So Fash’on reader, commented on the fact that kids don’t dress like kids anymore. Even here, in the city where I live, I see baby girls dressed up by their mom’s like little dolls. “I remember wearing blue shorts and a white short sleeve t-shirt with some cartoon character on the front and matching blue trim to climb trees and come home from the park all scratched up, dirty and rosy cheeked from running around for five hours“. I used to do that too, until I got a Barbie doll and started to create clothing/a living space out of card-boards, basically, a life for it. And Karen Elson in this editorial from Vogue UK April 2008 looks exactly like the Barbie I would love to have now. Wait, I’d actually love to have those dresses for myself.

Some things get so easily mixed up. Kids dressing like little adults, adults behaving like kids.. Life, right?

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