www.sofashon.com - Fashion, Art & LifeSTYLE seen through my vintage, cheap, white framed sunglasses.
Aug
14

Interviews

Posted in Press, MY FASHION DESIGNS, Fashion, About Me

hotcity11

Hotcity

trustyourstyle11

TrustYourStyle

Right now you can read two interviews with me on two different fashion websites. The great thing about it is that one is in Romanian and one in English, meaning more people can read them.

When I think about interviews I remember when I was in 6th grade and I had my first solo painting exhibition. The local press came and everybody started asking questions about the paintings, but what kind of artistic concept can a child in 6th grade have? They were just some paintings I worked on during the winter-holidays. Purely passion for color and painting. And quite frankly that’s what I told them reporters. So, since then, I have a weird feeling when it comes to interviews. Thank God that now-a-days I get to give them via email. It’s more conforting when you think you have time [that doesn’t mean you actually do] to think of something interesting to say.

Anyway, enjoy them and if there’s anything you want to ask me, just leave a comment and I’ll gladly answer.

Aug
09

Dresses For DOVE: Wake Up. Go Fresh!

Posted in MY FAB CLIENTS, Press, MY FASHION DESIGNS, Fashion

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The new Dove products: Wake Up. Go Fresh!!!

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I am so happy to finally post the pictures from this project I worked on, a while ago. I actually designed and made the dresses for the promotion of the new DOVE products: Wake Up. Go Fresh! The inspiration was a symbol frequently used by the brand: the water drop. I just interpreted it my way: using fresh, bold, yellow colors, green spray-paint for abstract, fresh, minty ‘water’-drop-like details on the front part of the dresses.

I am extremely excited to actually see the promo-girls wearing the dresses on the Dove beach, in Mamaia -the best resort place at the Black See, in Romania. If you vacationed there you may have noticed them too. If you plan to go to Mamaia and see them, do take pictures with the girls and send them over, I’d gladly post them.

dove21

Summer, sun, beach, fresh, fun: makes me want to go there myself. Too bad I have so much more work, waiting to be done this week. However, I do hope you enjoy your summer vacation. Stay fresh while doing it!

Jun
06

‘Cronica’ Article

Posted in Press, MY FASHION DESIGNS, About Me

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cronica de sud vest 11

“Cronica De Sud-Vest” is an important weekly newspaper in the South-Western part of Romania and I am featured in one article from their latest issue. It’s about new, up-and-coming fashion designers from this part of the country and I feel incredibly honored to actually be featured in it! Literally, because they printed even a photo of my face, besides the one with Roro modeling one of my fall 2008 pieces from the collection look book.

Of course I know press is important for any business and I am pleased that I got a lot of positive press lately. I’m quite curious to get negative press, I don’t know how I might react, but I’m sure I will be able to deal with it, just because I twist everything into a positive experience. For me, negative comments are even more helpful than the positive ones, because that’s how I got to learn everything I know right now in the first place.

I didn’t and still don’t have a teacher or a guider to show me the right way to start this business, or deal with tough situations which do occur sometimes. It’s one step at a time for me, combined with a lot of work and the everyday need to learn/experience/create new things.

Big big thank you to Cristescu Claudia, the author of the article and may a lot more press articles follow! :)

May
28

For A Good Cause

Posted in Press, MY FASHION DESIGNS, Friends, About Me

flu auction

dbd label

I believe in karma. I strongly believe that when you really want something and work hard towards that exact dream, it will become reality. Also, I believe that when you do good, you are somehow rewarded, be it positive energy and support that helps you deal with any troubles that might come your way. For instance, I was excited to participate at the bidding auction organized by the Romanian fashion portal Flu. ro. They created a special website [Licitatii.Flu.ro] dedicated to helping raise money for children in need from Sulina, a town in the eastern part of Romania, with opening to the Black Sea. I am participating with some of my work [here] and hopefully people will bid a lot of money on all the product available, giving some children in need opportunities that they might not get otherwise.

The biddings on my dresses start at about 30 Euro [accessories are even cheaper than that], that’s not a lot, if you just add up the amount of money one monthly spends on magazines and other useless stuff. I fully support this auction and Flu’s hard work in making life a bit easier, even if only for one group of children. Small things do make a difference! I recently saw an interview with Madonna, talking about her latest documentary and I was amazed how passionate she was when talking about helping children and the people that are less fortunate than we are. Because lets face it, even the fact that you/I sit right now in front of a computer, in a home, reading/writing this makes us more fortunate than children that are abducted and forced to beg for a living, old people who have no families left and wait to die on the streets, children who end up at a shelter and have to grow up with no parents, and so on.

dialog textil

Everyday I try to be grateful of what I have, cherish what I earn, so I am happy about the fact that I’m mentioned in this article in Dialog Textil, an important Romanian fashion magazine which deals with the business side of Romanian fashion [see article here]. Thank you very much Paula Negrea. I also got the packaging that I ordered and the quilted labels [pictured up] to put on the clothes that I make. Cute, right? Now it’s back to studying for my last University exams and working on my graduation project; ‘from art piece to consumable product’ is the idea, but I will tell you more about it later.

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