I am so glad to finally tell you about the launch of the Ummagumma website. I mention the store a lot on So Fash’on just because we sort of started out together: from the beginning Oana, the lovely and adorable owner of Ummagumma, supported me and my work. She really helped me a lot and watched me develop during these last crazy couple of months, both creatively and business-wise. And she, herself, has done quite an amazing job with creating the online identity of her uniquely chic boutique. It also gives you the opportunity to order dresses and tops and skirts and accessories online, which can mean a lot of comfort, mostly for the fashionistas who don’t live in Bucharest.

Also, her blog is up and running with a few amusing stories already written, I can’t wait to see what else she has up her sleeve, as she seems to have such a strong vision and to really stick to it (one of the keys to success). I actually can’t wait for the weekly updates of the merchandise, as I have about 20 new dresses to send to Ummagumma. That means some of the older ones will go on sale! Stay tuned for more on that and also, have fun browsing through all the clothes available in the ONLINE UMMAGUMMA STORE, as I have the great opportunity and honor to share store-space with very talented Romanian fashion and accessories designers such as Florentina Giol, Zasha, Claudia Castrase, Ancient Future by Alexandra Silvestru, Tricks Box, Mihaela Zvinca.

Once again, Ummagumma, congratulations for this important step. I am so glad we are taking it together! That is why I could not help myself and had to make this collage with some of the Diana Bobar Designs still available in the store. As I said, there are so many more to come!!!

I CAN NOT WAIT!